Typeface Research

 Avenir 

Designed  in 1988 by Adrian Frutiger released by the company Linotype. The typeface got its name from the word “future,” which is the literal translation from french. It is a geometric sans-serif  typeface, and is said to be inspired by the classic styles of  Futura designed in1927 and Erbar designed in 1922. The original version of Avenir only had three weights. After it became more popular, three more weights were introduced, making it the six weight typeface we know of today. In 2004 Frutiger and another designer Akira Kobayashi, reworked the entire font to fix digital display problems; they called it Avenir Next.  The Avenir type family consisted of 24 fonts and  was comprised of the six different weights that had a roman and italic version each with two different widths of normal and condensed. The light and thin weights of the normal width were added in a later version, called Avenir Next W1G. Today the family consists of 28 fonts. “The original Avenir family is made up of designs with gradual weight changes in order to satisfy the needs of specific text applications. While the book and light weights have similar stroke widths, the book weight is well suited for body text, whereas the light was designed for captions and subhead text.” ”Dwell magazine switched to Avenir during a 2007 rebrand. Key Bank adopted Avenir for advertising and in-bank signage. Japan Airlines, Banrisul, Scottish Water, Susquehanna International Group and Red Lion Hotels use Avenir for corporate branding. Avenir is employed on signage at Dallas Fort Worth and Hong Kong international airports. The city of Amsterdam adopted Avenir as its corporate typeface in 2003. The Girl Scouts of America created a modified version of Avenir for its 2010 rebrand. LG Electronics uses Avenir extensively in branding, advertising and hardware such as cell phone keypads.”

Sources; https://morganlmurrayims224researchtopic.wordpress.com/2014/06/19/avenir/

https://www.fonts.com/font/linotype/avenir/story 

Avenir is a geometric sans-serif  typeface created by Adrian Frutiger to modernize oldsyle fonts and bring them into the future. Ever evolving, the Avenir family continues to adapt and change.